PENGARUH KUALITAS SMARTPHONE XIAOMI TERHADAP KEPUASAN PELANGGAN DI SITUASI PANDEMI COVID-19

  • Mohammad Kurniadi Rasyid Institut Teknologi Indonesia

Abstract

This study aims to determine the effect of product quality on customer satisfaction of Xiaomi handphones in Covid-19’s  era. The approach used in this study is a quantitative approach with data analysis techniques using Partial Least Square Structural Equation Modeling (PLS-SEM). The questionnaire was distributed to 55 Xiaomi mobile phone users in the Jabotabek area. The results show that the quality of Xiaomi mobile phones has a significant effect on customer satisfaction. Customer assessment of the level of satisfaction is in the high category with a percentage of 60%, this shows that customers are satisfied with Xiaomi products. Customer assessment for the level of product quality, including the medium category with a percentage of 54.6%.

Downloads

Download data is not yet available.
Published
Mar 31, 2022
How to Cite
RASYID, Mohammad Kurniadi. PENGARUH KUALITAS SMARTPHONE XIAOMI TERHADAP KEPUASAN PELANGGAN DI SITUASI PANDEMI COVID-19. Journal of Economics, Accounting, Tax, and Management (JECATAMA), [S.l.], v. 1, n. 1, p. 17-22, mar. 2022. Available at: <http://ejournal.poltektedc.ac.id/index.php/jecatama/article/view/582>. Date accessed: 09 aug. 2022.
Section
Articles