Wulandari, Indri, 		Candrawati, Triesti, AND 		Prasetya, Rizky.
" PENETAPAN STRATEGI BERSAING BERDASARKAN ANALISIS SWOT DAN MATRIKS STRATEGI PADA UD KUDA TERBANG" <em>Journal of Economics, Accounting, Tax, and Management (JECATAMA)</em> [Online], Volume 4 Number 2 (28 October 2025)